An essay as explanation Throughout this article we can briefly find the main causes that have made us detach from our natural environment. The relationships between our myths and our economic system have resulted in western society completely losing its ecological sense. We try to reflect from anthropology on the relationship between sustainability and consumption.…
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The impulse that takes us to want to know what will happen comes from the human need of controlling and owning the future. This applies especially to those humans that live in industrialized societies governed by markets. Is for this reason that this act of wanting to know is severely and recurrently shown in the business field.
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When trying to standardize a creative mind, it ends up looking for a place to develop freely. We are talking about Ana Prado, who started her professional career in advertising, a sector that left her very little freedom to develop her talent, which has led her to express herself artistically through photographic portraits focused on the queer community.
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What are Humanities for? Many young people with an interest in studying Humanities (philosophy and liberal arts included here) are often forced to explain their choice. Choosing the path of “the contemplative life” can be a waste of time for many. When somebody wants to find out why someone would have the fatal idea of…
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For some time now it seems that the economical offer has been designed solely for Millennials or Gen Z. And also for a long time, advertisers have erased cultural diversity and thus the study of target audiences contextualized in their own culture. In this article we question its existence, taking as reference a key work in the sociology of generations.
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Today, the reality of globalization generates the most prolific context in history for forging intercultural relationships. This shows the necessity of adapting digital experiences to every cultural context, which it is only possible through anthropological research. A science that although is being applied to some business fields it isn’t enough recognized.
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“Inverted Values” is a concept that comes to illustrate how our society gives importance to certain elements that do not really have it. This provokes that the essentially important remains on a second place. This inversion of values has also its echo in the marketing and advertising fields.
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In recent years we have not stopped seeing how creative agencies (large and small) are acquired by large consultancy companies. These are business movements that are shaping a new model of advertising agency and that the industry is striving to predict and explain. Since the most popular purchase – that of Droga5 by Accenture Interactive…
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There are many online articles, LinkedIn mentions and so on, that point out to immersive experiences as the marketing must for 2020, and for the future. However, all experiences are immersive and this occurs since the beginning of human history.
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