WHO NEEDS HUMANISTS

What are Humanities for? Many young people with an interest in studying Humanities (philosophy and liberal arts included here) are often forced to explain their choice. Choosing the path of “the contemplative life” can be a waste of time for many. When somebody wants to find out why someone would have the fatal idea of…

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GENERATIONS KILL CREATIVITY

For some time now it seems that the economical offer has been designed solely for Millennials or Gen Z. And also for a long time, advertisers have erased cultural diversity and thus the study of target audiences contextualized in their own culture. In this article we question its existence, taking as reference a key work in the sociology of generations.

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DIGITAL EXPERIENCES FOR HUMAN USERS

Today, the reality of globalization generates the most prolific context in history for forging intercultural relationships. This shows the necessity of adapting digital experiences to every cultural context, which it is only possible through anthropological research. A science that although is being applied to some business fields it isn’t enough recognized.

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