THE EFFECT OF DOPAMINE ON MEANINGLESS CONSUMPTION

“Dopamine detox” rises as a new trend to eliminate the effervescent effect of short-termism, influenced by breaking news, likes, immediate satisfaction. Resetting the brain with several days of 0 dopamine not only would help us on focusing on difficult but important tasks it would also be an opportunity to stop being consumers to be creators and for brands to build up long-term relationships.

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