Strategy & Creativity in advertising with a Social Sciences and Humanities background.
We all share a collective unconscious that is the result of our context. Metamodernity is the zeitgeist of our times; the great collective framework that makes us develop certain sensibilities and manifests itself in a new consumer. A consumer who oscillates between the optimism of Modernity and the nihilism of Postmodernity. Optimistic despite everything.
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A reflection on brand purpose. We think that transparent companies and coherent brands wouldn’t need a purpose. The rest is false and hypocritical.
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“Dopamine detox” rises as a new trend to eliminate the effervescent effect of short-termism, influenced by breaking news, likes, immediate satisfaction. Resetting the brain with several days of 0 dopamine not only would help us on focusing on difficult but important tasks it would also be an opportunity to stop being consumers to be creators and for brands to build up long-term relationships.
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