Ritual Save The Brand

Separating and dipping a cookie in milk, Putting a slice of lemon into the neck of a beer bottle  The perfect beer froth by turning the glass 45º Popcorn, movies, and cola Instant chocolate in the morning for breakfast  Friday night pizza  The mid-morning break… No brand is mentioned in the above listing. What we’ve…

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When rebellion becomes mainstream

‘The most radical revolutionary will become a conservative the day after the revolution’ Hannah Arendt In our current society in which if we do not get likes or comments we quickly change our content because we think that we are doing something wrong; a society instrumentally rationalized, in which everything has to have a benefit…

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