{"id":3616,"date":"2021-03-17T19:45:14","date_gmt":"2021-03-17T19:45:14","guid":{"rendered":"https:\/\/improvisedplanning.com\/?page_id=3616"},"modified":"2025-08-02T13:06:38","modified_gmt":"2025-08-02T13:06:38","slug":"about","status":"publish","type":"page","link":"https:\/\/improvisedplanning.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n

We Manage Uncertainty<\/h2>\n\n\n\n
<\/div>\n\n\n\n

We are a group of professionals from the world of strategic planning, creativity and brand management who believe that social sciences and humanities are the most powerful tools to thrive in a world that has run out of certainties.<\/p>\n\n\n\n

From now on it is useless to continue conceiving strategic planning with the same tools as usual: forecasts, data, trends and innovations biased and created by corporate interests. Planning in a context of uncertainty requires improvisation and improvising successfully requires large doses of knowledge and experience, which are what we try to obtain and disseminate here through social sciences and humanities applied to critical and holistic analysis (the whole is bigger than the sum of its parts) of marketing and business reality. <\/p>\n\n\n\n

This approach allows us to obtain a stable source of knowledge where the feeling of constant change is relativized. We observe that the functions and structures that dominate the markets are, in most cases, not as deep as they seem to be, but that they are part of a sociocultural whole. And that looking into changes is as important as looking into the permanent. <\/p>\n\n\n\n

This is our way of managing uncertainty.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Who we are<\/h3>\n\n\n\n

Founders<\/h4>\n\n\n\n
\n
\n
\"\"
Publicist &
Humanist<\/figcaption><\/figure>\n<\/div>\n\n\n

Sara Lucas<\/strong><\/p>\n\n\n\n

Account Director. More than 18 years managing brands in both national and international communication projects. Advertising is a reflect of culture. Philosophy is the future and the only mean to be able to get to an understanding .<\/em><\/p>\n<\/div>\n\n\n\n

\n
\"\"
Strategist & Consultant<\/figcaption><\/figure>\n<\/div>\n\n\n

Vicente Gallego<\/strong><\/p>\n\n\n\n

Strategy Consultant with more than 10 years of experience. Working at the intersection Anthropology-Marketing. He believes that social sciences combined with marketing are the most powerful tools to generate differentiation and value for brands. <\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Collaborators<\/h4>\n\n\n\n
\n
\n
\"Pablo_Sio\"
UX
Designer<\/figcaption><\/figure>\n<\/div>\n\n\n

Pablo Sio<\/strong><\/p>\n\n\n\n

Digital Product Designer based in Barcelona. Since 2016 has been helping enterprises as well as professionals to create user-centric digital experiences. <\/em><\/p>\n<\/div>\n\n\n\n

\n
\"\"
Humanist, Translator, Content Builder<\/figcaption><\/figure>\n<\/div>\n\n\n

Bel\u00e9n Lucas<\/strong><\/p>\n\n\n\n

Polyglot<\/em>, with studies in art, history, philosophy and literature with focus on French and Spanish languages. Based in Berlin where she works as cultural manager and translator. Humanities should be integrated in all economic and social sectors of our country. <\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"Ana
Photographer, Creative Director<\/figcaption><\/figure>\n<\/div>\n\n\n

Based in Madrid. More than 6 years working as creative copywriter in different advertising agencies. As photographer she’s known as ‘Arden’. She’s become popular for her artistic work portraying the queer community. <\/em><\/p>\n<\/div>\n\n\n\n

\n
\"\"
Philosopher &
Technophile<\/figcaption><\/figure>\n<\/div>\n\n\n

PhD in AI applied to advertising language and founder of one of the first Growth Hacking companies in Spain. He combines a humanist strategy altogether with the latest growth technologies to grow his clients’ businesses.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

We Manage Uncertainty We are a group of professionals from the world of strategic planning, creativity and brand management who believe that social sciences and humanities are the most powerful tools to thrive in a world that has run out of certainties. From now on it is useless to continue conceiving strategic planning with the…<\/p>\nRead More<\/a>","protected":false},"author":144102779,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-3616","page","type-page","status-publish","hentry","col-md-4 col-sm-6"],"acf":[],"yoast_head":"\nAbout –<\/title>\n<meta name=\"description\" content=\"At ImprovisedPlanning we use social sciences and humanities' perspectives to find what's permanent within the ever-changing world of advertising, marketing and business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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